PROJECT TYPE
Individual Project
MY ROLE
UX/UI Designer
CONTRIBUTION
High-fidelity prototype
User research
Workflow
Challenge
DESIGNING AN ENGAGING LOYALTY APP
CREATING A LOYALTY APP
In order to showcase my proficiency in UX/UI design, I conceptualized a fictional Loyalty app tailored for the skate and streetwear brand, HUF. The primary goal for HUF was to introduce a loyalty app that not only encourages but also rewards consumers for sustained engagement with the brand.
HUf GROUP
n crafting the HUF Group loyalty app, special attention was devoted to ensuring a smooth and engaging user journey. The onboarding flow was meticulously designed to provide users with a seamless introduction to the app's features, offering a user-friendly and informative experience right from the start. The sign-up flow was streamlined to make it intuitive, encouraging users to effortlessly become part of the HUF Group community. A pivotal element of the app is the HUF Bucks wallet, where users can easily track and manage their accumulated rewards. The process of collecting HUF Bucks was made enjoyable through various interactive activities, such as watching videos, participating in surveys, and sharing content. The intuitive design ensures that users can effortlessly understand how to earn and spend their HUF Bucks, creating a seamless and rewarding loyalty program.
Understanding the importance of user feedback and potential hiccups, the HUF Group app incorporates various states to enhance the overall user experience. The Empty State provides a visually appealing and informative interface when the wallet is devoid of rewards. The Loading State ensures users are aware of ongoing processes, maintaining transparency in the app's functionality. In cases of errors, the Error State is designed to guide users with clarity, offering solutions and maintaining a positive interaction even in less-than-ideal situations. These thoughtful considerations contribute to a robust and user-friendly loyalty app that aligns seamlessly with HUF's distinctive style and ethos.
TASK
The assignment was to craft a user-friendly loyalty app that effectively engages users with the HUF brand. The visual elements of the app were carefully designed to align seamlessly with HUF's distinctive style, ensuring that users are not only captivated by the app but also rewarded for their ongoing engagement.
Final Designs
CREATED IN FIGMA
